De Vere: Modern, real-time marketing using data-rich guest profiling
"We were looking to vastly improve our data-driven marketing by tightening up guest profiling within our marketing technology solution. With Oracle’s CX Cloud, we can easily and effectively target customers with relevant, highly personalised marketing communications, enhancing the customer experience and delivering significant ROI. In addition, our partnership with Boxfusion means that we have the support we need to extract real, long term value from our investment in Oracle."
Wayne McDonald - Head of CRM, De Vere
Background
De Vere offer a collection of award-winning hotels across Britain. Their unique brand combines heritage and iconic buildings with close relationships within the communities in which they are located.
The luxury hotel group had the primary goal of placing valuable guest data at the forefront of their sales and marketing technology solution, combining powerful guest profiling with data-fuelled marketing methodologies to deliver a leading hotel guest experience.
The quest to put the customer at the heart of the business
A solution that harnesses powerful guest profiling
A centralised guest profiling dashboard for the modern marketer
