General Medical Council (GMC) Improves Stakeholder Relationships with Siebel Open UI Solution
"The Boxfusion team understood our vision to create a modern, intuitive stakeholder relationship management system using Siebel Open UI, collaborated effectively with our business and internal teams, and were knowledgeable, professional and accommodating throughout. The system has been really well received, and lots of people are keen to use it."
Dan Robinson, Product Manager, GMC
Background
The General Medical Council (GMC) is a medical regulatory body whose key responsibility is to ensure patient safety and improve medical practice and education across the UK. As a result of its critical role, the GMC interacts with over 250 stakeholders at the national level and a much higher number at local and regional levels.
Historically the organisation has captured these interactions in their CRM system and other disparate systems. As a result, the GMC did not have a single point of truth and correspondingly struggled to gain a clear picture of context, objectives, sentiment and outcomes across the stakeholder landscape.
Following a shift in corporate strategy, the GMC identified a key objective to drive improved stakeholder engagement, enabling the organisation to better understand its stakeholders and ensure meaningful dialogue at all touchpoints - and in turn, drive improved outcomes.
The GMC decided to roll out a Stakeholder Relationship Management capability that would overcome the existing challenges, while crucially ensuring it met the user-friendliness and speed-of-use required by end-users.
To support this, it developed a vision and UX design for a web application delivering an intuitive Stakeholder Relationship Management capability and engaged Boxfusion to help them realise that vision.
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