Panasonic Computer Products Europe: Delivering Real Business Results with Oracle CX Cloud
"Boxfusions' expertise with Oracle's CX Cloud application suite has enabled us to implement new, transformational solutions for our Sales & Marketing users. Boxfusion became an extension to our team here at Panasonic, proving both to be extremely knowledgeable of the products and their roadmap, and also flexible to our implementation needs."
Rhiannon Ainge, Business System & Marketing Manager
Background
Panasonic are a market leader in ruggedised laptops, tablet PCs and solutions for the B2B market. They have a 100 strong sales and marketing team, across 12 regions and speaking 14 languages across Europe.
They wanted to implement an improved user experience for their sales and telemarketing users on a modern SaaS platform, whilst maintaining some of their historic investment in Siebel CRM.
Moving to the Cloud was very much a priority for Panasonic, in terms of reducing the time to value of the technologies underpinning how Panasonic supported the full customer journey. Boxfusion worked with Panasonic to implement a solution that moved the Sales and Marketing processes from Siebel to Oracle Sales Cloud and Oracle Marketing Cloud.
Boxfusion’s expertise with the Oracle CX Cloud Suite and the Siebel product aligned them perfectly to the project - the three applications were integrated together to enable closed-loop ROI reporting and visibility of master and transactional data across the three pillars.